Team One Content & Design
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Visa Affluent Card Design & Guidelines

Me & The Bees Messaging, Brand Identity and Packaging

Visa Global Affluent
Card Design

Visa tasked us with creating a card design that would rival the simple luxury cards offered by other brands, but would also be flexible enough for a global market and partnering banks. We used haute couture fashion as our inspiration, and took a deep-dive on color theory to arrive at our design. Global usage guidelines were also created to be shared with issuing banks.

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The program has launched in Asia, Russia, and South America, with other markets set to release soon. Below is a sampling of broadcast spots and OOO by global agencies using our card design.

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