Visa Global Affluent
Card Design

Visa tasked us with creating a card design that would rival the simple luxury cards offered by other brands, but would also be flexible enough for a global market and partnering banks. We used haute couture fashion as our inspiration, and took a deep-dive on color theory to arrive at our design. Global usage guidelines were also created to be shared with issuing banks.

The program has launched in Asia, Russia, and South America, with other markets set to release soon. Below is a sampling of broadcast spots and OOO by global agencies using our card design.

Paga tus compras con Visa y deja que tus genes decidan lo que necesitas, porque Visa podría reembolsarte el valor que pagaste de más en tus compras si lo ves a un menor precio. Tarjetas únicas como tu ADN. Úsalas ya.

Uploaded by Internal Channel on 2019-04-18.

Client: Visa Creative: Visualution Labs Agency: CMRS Spokeperson: Eason Chan Production House: Studio TM Producer: Tetsuya Director: Topaz DOP: Mo Ming Music: Ryoji Production Manager: Jacky Production team: Endy, Mimi, Man Lung and more Assistant director: Jack Set and Art Dept: Endy, IP Siu, Joan, Victor, Gary and more Crew: Ming, Yiu, Cat, Venus and more Food stylist: Felix Post production: Seesaw, Dick Fai Editor: Saikei Online: Wing CG: Kim Colourist: Allen Audio mixing: Giggle

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Visa Affluent Card Design & Guidelines

Visa Global Affluent Card Design

The program has launched in Asia, Russia, and South America, with other markets set to release soon. Below is a sampling of broadcast spots and OOO by global agencies using our card design.

Visa Global Affluent
Card Design